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Post by sAner on Jan 12, 2006 21:51:34 GMT 2
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Post by wwfcgoober on Jan 12, 2006 23:30:01 GMT 2
Yes I saw it a few days ago. I don't know why anyone would want to pay so much money for a small advertising space that will be lost in amongst all the other ads.
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Post by sAner on Jan 12, 2006 23:47:54 GMT 2
Yes I saw it a few days ago. I don't know why anyone would want to pay so much money for a small advertising space that will be lost in amongst all the other ads. Well, the trick is that it wasn't a lot of money at all ... the money you had to pay for a 100 pixel block on his website (the minimum amount of pixels you could purchase) was 100 dollars. The homepage has 1,5 million unique visitors per week. If only 1 or 2 percent accidentally click your 10*10 square, you have very good value for money. The 38.000 dollars the last buyer paid for his advertisement space is also easily explained; enormous media attention, because he was the last buyer. I think this was the idea of the year! He has some convincing testimonials on his site: www.milliondollarhomepage.com/testimonials.phpSmart kid! sAner
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Post by willsh on Jan 12, 2006 23:50:47 GMT 2
It is a clever idea, the last pixels will sell for far more than their real worth with the oxygen of publicity. I think that the publicity gained will be less than the purchaser thinks though, the interest is in the fact that the idea is clever and this is the last slot. Will anyone really care who wins it? A great exponent of selling on hype is an eBayer called Eldras, check out this item that he sold recently, 6592794508. This is mild compared to his usual spiel, a recent Shakespeare folio that he sold was the stuff of legend, cannot find a link at present but if I do I will add it to this post. Andrew :juggler:
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Post by sAner on Jan 13, 2006 0:07:35 GMT 2
Hi Andrew,
The auction already ended at 38.100,-- USD. All pixels have been sold now. I do think it matters if you are the last buyer as the media will certainly mention this. Your name will be known worldwide for a day for less than 40.000 USD. For comparison; a page-advert in the biggest Dutch newspaper costs 15.000 Euros and people won't notice it much at all.
Later!
sAner
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Post by willsh on Jan 13, 2006 0:12:43 GMT 2
Taxi!
I should have noticed the auction had finished already! Must get some sleep.... :sleep:
Andrew
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Post by mpanayiotakis on Jan 13, 2006 0:18:17 GMT 2
Hahaha! It goes to prove how stupid the world really is!! Have you considered how the h*ll cnn, etc. discovered about this and decided to mention it ? Michael
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Post by sAner on Jan 13, 2006 8:58:23 GMT 2
No, please explain! From what I understand is that this guy Alex called every single tv-program, newspaper and radiostation in the US and the UK to tell about his idea. Noone seemed to pick up, then he spent 7.000,-- usd in advertising his idea. After a while 1 or 2 stations mentioned his site and voila ... the snowball started rolling. sAner
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Post by Gawaleus on Jan 13, 2006 10:08:21 GMT 2
This website was mentioned in the newspapers here about six months ago or more. This guy had a good and easy idea and was lucky that it turned out so well. Not very much work for a lot of $$$ :biggrin:
Patrick
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Post by andycole on Jan 13, 2006 13:20:07 GMT 2
Now it's all sold, in a month or so's time, that site will be forgotten and all the clicks will dry up. People are only visiting the site because the guy is in the news. After that, who in their right mind is going to want to go to a site full of ads that we all try so hard to get rid of? So, I hope the buyers think they have already got their money's worth.
But, yes, it was a good idea from the 1 guy's point of view. He's now a millionaire.
Andy.
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Post by sAner on Jan 13, 2006 13:27:22 GMT 2
I keep saying it was also money wisely spent from the buyers of the pixels point of view. 100 usd or even 10.000 usd is nothing, even if you only generate traffic for a few months or even one. Do you have any idea what an advert in, let's say the Times, will cost? A lot more and I guess the exposure of such an advert is less ... Anyway, the kid won bigtime. sAner
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Post by mpanayiotakis on Jan 13, 2006 14:13:06 GMT 2
Well, the world is stupid for one simple reason: people pay huge amounts of money for nothing. Ad-wise, this is the stupidiest move you can make if you're a company because it's impossible for any visitor to discern your small banner in there. Let's say you have a banner of 40x25 pixels. That's 1000 pixels which cost $1000. With that kind of money, I can put a large banner in most of the big local sites and I'll get more clicks than whatever clicks putting my small banner in that chaos can bring me!!
Secondly, as previously stated, in a few days, nobody will remember about this and nobody will be visiting the site. The guy who had this idea made a lot of money because he counted on people's stupidity. This has always been a great way to make some bucks.
Michael
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Post by sAner on Jan 13, 2006 15:03:38 GMT 2
Figures show you're wrong Mike. Some of the companies reported an 800% increase of hits after a 10*10 banner was uploaded. Anyway, like I said before; the kid won anyhow! A million dollars ... phew!
sAner
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Post by andycole on Jan 13, 2006 16:40:57 GMT 2
Yes, I suppose there's something to be said for the short-term effect that these ads will bring. If 1 million people visit the site in a day, 10% of those actually click any link (and I didn't out of principle!) and yours is one of, say, 500 ads, that's still 200 clicks to your site per day. These are all guessed numbers of course, but I suppose the investment should pay for itself in the short-term, but those companies shouldn't expect it to continue for much longer.
Andy.
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Post by chokocat on Jan 13, 2006 19:42:35 GMT 2
I saw this in the newspaper yesterday. Was really amazed that a young guy could raise 1 m$ in 5 months, whereas my site generated 0.01$ in 2.5 years ... even if mine is not designed to make money ;-)
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